BEYOND TOP-DOWN POLICY: HOW SOCIAL MOVEMENTS AND UNIVERSITIES PRESERVE PAKISTAN'S LINGUISTIC HERITAGE

Abstract

This research sees how social movements, education systems, and online platforms are shaping language policy and protecting local languages in Pakistan. Pakistan has many regional languages, But Urdu is national language of Pakistan. it makes language scenes challenging, valuable and instructing for planning. Language demands for the local population of Pakistan, especially in urban areas, usually unsatisfied on meeting traditional top-down approaches. However, community bases efforts show greater promises in cultural engagement and language development. This study collects data from Saraiki, Punjabi, Marwari speaking peoples by using both qualitative and quantitative methods. This research shows how social movements impacts on our language documentation, cultural heritage preservation and transfer of languages among generations. Education systems like universities helps these efforts by research and academic programs. This Research highlights the success of grassroots efforts and also showing the need for more educational institutes and government support to continue language preservation activities in this research we find that by social and digital media, research contributions and grassroots actions we can promote our language and culture identity. I wish that government officials and policymakers can create more inclusive language regulations that observed and guide.