THE NEXUS OF TECHNOLOGY ADOPTION AND FINANCIAL INCLUSION IN RURAL AREAS OF SWAT

Abstract

This research study scrutinizes, the impact of technology adoption (TA) on the financial inclusion (FI) in the rural areas of Swat. FI is important for the rural region to improving the living standards, where traditional banking services are limited. By the increase of mobile technology and internet access, digital financial services tool like mobile banking, digital wallets, and e-commerce has to be used by endorsing the FI in the rural areas. The regression analysis as used to examine the association amongst the TA and FI in the rural areas of Swat. Two models as used the first one is focusing on the impact of TA on the FI and another are examining that how FI and income influence TA. Data is collected through a questionnaire of 300 people in Swat. The result shows a substantial positive relationship amongst TA and FI. Increasing the adoption of technology, leads to improve the access to the financial services in rural Swat. Digital literacy and household income also important factors. Higher income levels and better digital financial literacy both have higher adoption rates. This study identifies barriers such as limited internet access, cultural factors, and lack of awareness that hinder the full utilization of digital financial services in rural areas. The research recommends growing technological infrastructure, which perceive the digital literacy programs, and designing inclusive financial policies to further improve FI. Offers valuable awareness for policymakers, and financial institutions to improve financial accessibility and supporting socioeconomic development in the rural areas of swat.